The Experiment, The Ask
The Atlantic and WNYC's first co-branded podcast needed artwork that could look directly at America — its founding contradictions, its unfinished promises, the distance between what it claims to be and what it is.Creative Direction & Art Direction
We fused Americana with surrealist and apocalyptic imagery — the visual language of a country in permanent argument with itself. The typography is deliberately varied, reflecting the multiplicity of visions for what America can and should be. The work doesn't flinch and doesn't despair. It holds the question open.Artwork by Nicolas Ortega
Good On Paper, The Ask
Design artwork for a podcast that takes ideas everyone assumes are good and asks whether they actually are.Creative Direction &. Art Direction
The balled-up paper is the whole argument in one image — the discarded draft, the idea that didn't survive contact with reality. Paired with bold classic typography and a yellow palette that reads as instinctively optimistic, the artwork holds the tension the show lives in: confident enough to question, cheerful enough to stay curious.Artwork by Javier Jaen
Radio Atlantic, The Ask
Radio Atlantic is The Atlantic's flagship podcast — the magazine and site in audio form. The artwork needed to be immediately recognizable as Atlantic, while signaling that this is where the brand lives in sound..Creative Direction & Art Direction
The solution was typographic and conceptual at once. We took The Atlantic's A — the magazine's own logo — and replaced the crossbar with audio frequency bars. Print and audio collapsed into a single mark. Simple, iconic, and entirely on brand. Artwork by McQuade Studio
How To, The Ask
The Atlantic's How To is an ongoing, multi-season podcast series covering the full range of modern life — happiness, grief, time, technology, human connection. The artwork needed to work as a system: distinct enough that each season felt like its own world, coherent enough that they all unmistakably belonged together.Creative Direction & Art Direction
We built the system around, hand-drawn elements, and a primary color palette with purple holding constant across every season as a through-line for individuality. Within that framework, each season finds its own visual expression: an optical illusion, loose paint marks, blurry spheres, two hand-drawn conversation bubbles. The system is tight enough to be a brand, loose enough to follow the show wherever it goes.Artwork by Lucy Jones,Braulio Amado, Gaby Pesquira, Ryan Putnan, Ben Koth
The Review, The Ask
Create key art for a show where The Atlantic's cultural critics go deep on music, film, and big ideas.Creative Direction & Art Direction
The lettering descends in stairs — an invitation to go deeper, level by level, into the subject. For the site and social, SMPTE-reminiscent bars in an updated palette invoke the history of the mediums under examination: television, film, recorded sound. Nostalgic enough to honor the canon, contemporary enough to argue with it. Artwork by Charlie Le Maignan
