Inheritance
A project on American history, Black life, and the resilience of memory.The Ask
Build a landing page that earns the reader's time: draw them into Inheritance's intergenerational narratives without over-explaining, and hold the weight of history without losing the urgency of the present.Creative Direction
The visual language needed to move between archival and contemporary without feeling like a museum or a mood board. We commissioned artists working across registers — the poetic and the journalistic — and let the imagery carry the argument before the text did.see more
What Makes Star Wars STAR WARS?
A look at the franchise in anticipation of “The Force Awakens” by Oscar Boyson.Project Conception and Producer
We asked the director and producer Oscar Boyson -- known for his expert commentary and distinctive style -- to explain the appeal of Star Wars. He came back with an energetic, humorous, and insightful exploration. From the film’s mythic storytelling to the groundbreaking special effects, the video highlights how Star Wars transcended sci-fi to become a cultural phenomenon. see moreFederal Project #2
Born out of the growing divisions within the United States, Federal Project #2 serves as a contemporary call to action for American artists. This project revisits and reinterprets art created during the groundbreaking New Deal initiatives to explore the changes in American culture.Project Conception and Creative Direction
At its core, Federal Project #2 is both a reflection and a dialogue. We asked artist from multiple disciplines -- painters, photographers, musicians, textile artists, and more -- to write about a New Deal art project that inspires them and create new work in conversation with the original pieces. Our design system creates a dynamic side-by-side display allowing viewers to toggle back and forth between the two bodies of work.
Photoville
A renowned outdoor photography exhibition held annually in Dumbo, Brooklyn, transforming the waterfront into an immersive visual experience..
Creative Direction
Occupying a premier location within the exhibition, we reimagined Federal Project #2 as a sweeping, 1,000-foot visual essay. This abridged presentation brought together historical and contemporary works, creating a dialogue that resonated deeply with Photoville's diverse audience. Through bold design and storytelling, our installation invited visitors to explore the evolving American narrative, bridging the artistic legacies of the past with modern perspectives.
Shadowland
A project exploring conspiracy thought in America.The Ask
The Atlantic's Shadowland investigation needed a landing page that could do two things at once: pull new readers into a cover story, and anchor an ongoing, multi-platform storytelling project. The design had to feel like an entry point, not an endpoint..
Creative Direction
We turned the structure of the page into an argument. The layout mimics the visual grammar of conspiracy thinking — threads, connections, accumulating detail — so the form enacts what the journalism is investigating. The NCS blue palette roots the work in the digital spaces where these theories actually live. Questions are placed not as prompts but as pressure points, designed to make the reader feel the pull before they've consciously decided to follow it..see more
Uyghur Chronicles
A five part account of what it’s like to live through and escape the Uyghur genocide in China.The Ask
Design a landing page for a single family's story that carries the weight of a crisis — intimate enough to hold one man's portrait, wide enough to make the reader feel the machinery bearing down on him.Creative Direction
Surveillance became the visual logic of the page. A split-screen holds the tension between narrative and image — the journalism on one side, commissioned artwork on the other — mirroring a life lived in two irreconcilable realities. The artwork is glitched and pixelated, the aesthetic of being watched and digitally processed. As the story moves forward, the protagonist's portrait slowly disintegrates. By the end, the reader has watched a person come undone on the page.see more
Holy Week Podcast
An examination of the week after Dr. Martin Luther King’s assasination and its impact on civil rights.The Ask
Design a landing page for a limited podcast series on the Civil Rights Movement that could hold both the grandeur of the history and the intimacy of eight individual episodes — without flattening either into the other.Creative Direction
We went back to the source material. The visual language draws directly from the bold protest typography of the era — the I Am A Man placard most of all — treating each episode title as its own poster, its own act of declaration. Minimal color, unadorned type. The design trusts the words the way the movement did. The episode timeline layers still photography, type, and video with the same restraint — enough to locate the viewer in the period, not so much that the design starts to explain what the audio already carries. see more
Saturday Night in America
The best time of the week captured by eight photographers in eight different cities across America.Project Conception and Creative Direction
In post-pandemic America, Satuday night obtained more significance than ever. It had long been the night when the weight of the week slips away, but after COVID it also became a celebration of coming together after time apart. We commissioned eight photographers across the country to capture the vibrancy, rituals, and diverse experiences that define Saturday night.see more
BEYOND 9/11: Portraits of Resilience
Time’s 10th anniversary of September 11th.The project sought to move beyond the headlines, capturing deeply personal stories from the morning of the attacks to the decade of war that followed. It culminated in a special print issue, Emmy winning documentary, gallery exhibition, and website.
Lead Research Journalist and Producer
As the lead researcher, I played a pivotal role in shaping this landmark project. I spent months investigating archival records and personal accounts. Tracking down survivors and principals, and convincing them to participate in the story, this took persistence, empathy, and trust-building. Among the participants I helped secure were Ron DiFrancesco, the last person to escape the South Tower; Donald Rumsfeld, reflecting on his experience as Secretary of Defense; and Valerie Plame, whose post-9/11 story intersected with issues of national security. With a small dedicated team, we produced over 40 photo and video shoots.Trailer