Inheritance
A project on American history, Black life, and the resilience of memory.Creative Direction
The tone and style of Inheritance feels both reflective and contemporary, merging the weight of history with the immediacy of its modern impact. We worked with a blend of archival and modern imagery, commissioning artists to create narratives that range from the poetic to journalistic.see more
What Makes Star Wars STAR WARS?
A look at the franchise in anticipation of “The Force Awakens” by Oscar Boyson.Project Conception and Producer
We asked the director and producer Oscar Boyson -- known for his expert commentary and distinctive style -- to explain the appeal of Star Wars. He came back with an energetic, humorous, and insightful exploration. From the film’s mythic storytelling to the groundbreaking special effects, the video highlights how Star Wars transcended sci-fi to become a cultural phenomenon. see moreFederal Project #2
Born out of the growing divisions within the United States, Federal Project #2 serves as a contemporary call to action for American artists. This project revisits and reinterprets art created during the groundbreaking New Deal initiatives to explore the changes in American culture.Project Conception and Creative Direction
At its core, Federal Project #2 is both a reflection and a dialogue. We asked artist from multiple disciplines -- painters, photographers, musicians, textile artists, and more -- to write about a New Deal art project that inspires them and create new work in conversation with the original pieces. Our design system creates a dynamic side-by-side display allowing viewers to toggle back and forth between the two bodies of work.
Photoville
A renowned outdoor photography exhibition held annually in Dumbo, Brooklyn, transforming the waterfront into an immersive visual experience..
Creative Direction
Occupying a premier location within the exhibition, we reimagined Federal Project #2 as a sweeping, 1,000-foot visual essay. This abridged presentation brought together historical and contemporary works, creating a dialogue that resonated deeply with Photoville's diverse audience. Through bold design and storytelling, our installation invited visitors to explore the evolving American narrative, bridging the artistic legacies of the past with modern perspectives.
Shadowland
A project exploring conspiracy thought in America.Creative Direction
The design direction mirrors the investigative nature of conspiracy theories, connecting seemingly disparate ideas and details into a cohesive whole. The NCS blue color palette evokes the digital spaces where these theories take root. Strategically placed questions encourage viewers to dive deeper down the rabbit hole, exploring how these theories evolve over time.see more
Uyghur Chronicles
A five part account of what it’s like to live through and escape the Uyghur genocide in China.Creative Direction
For this project, we used a split-screen layout to symbolize separation — the story on the left, the artwork on the right, mirroring the fractured lives of the Uyghur family. The glitchy, pixelated artwork reflects the surveillance distorting their lives and identities. As the story progresses, the protagonist’s portrait disintegrates, visually capturing the unraveling of his life under pressure.see more
Holy Week Podcast
An examination of the week after Dr. Martin Luther King’s assasination and its impact on civil rights.Creative Direction
For this eight-part series, we drew inspiration from the bold typography of the iconic I Am A Man poster and the design aesthetics of the 1950s and 60s. Each episode title was treated as poster art, with the typography serving as a visual anchor. We expressed the feelings, meanings, and symbolism of the words through minimal color palettes and unadorned type, allowing the emotive power of the design to take center stage. The timeline followed a similar approach, layering limited colors with still imagery, type, and video to capture the depth and complexity of the era. see more
Saturday Night in America
The best time of the week captured by eight photographers in eight different cities across America.Project Conception and Creative Direction
In post-pandemic America, Satuday night obtained more significance than ever. It had long been the night when the weight of the week slips away, but after COVID it also became a celebration of coming together after time apart. We commissioned eight photographers across the country to capture the vibrancy, rituals, and diverse experiences that define Saturday night.see more
BEYOND 9/11: Portraits of Resilience
Time’s 10th anniversary of September 11th.The project sought to move beyond the headlines, capturing deeply personal stories from the morning of the attacks to the decade of war that followed. It culminated in a special print issue, Emmy winning documentary, gallery exhibition, and website.
Lead Research Journalist and Producer
As the lead researcher, I played a pivotal role in shaping this landmark project. I spent months investigating archival records and personal accounts. Tracking down survivors and principals, and convincing them to participate in the story, took persistence, empathy, and trust-building. Among the participants I helped secure were Ron DiFrancesco, the last person to escape the South Tower; Donald Rumsfeld, reflecting on his experience as Secretary of Defense; and Valerie Plame, whose post-9/11 story intersected with issues of national security. With a small dedicated team, we produced over 40 photo and video shoots.Trailer