Social Media-oriented storytelling to engage and grow audience and brand awareness.
Building Brand Awareness via Partnerships
At Topic, we collaborated with buzzy writer Emma Cline of “The Girls” and the prestige
publication, The Paris Review, to position the site for a more elevated, high-culture audience.
publication, The Paris Review, to position the site for a more elevated, high-culture audience.
Rising to The Moment
Photographs taken at BLM protests were paired with stunning archival content from The Atlantic’s Civil Rights coverage to create instantly shareable “Then & Now” content highlighting how racism persists in America.
Satirical Punch
Like the other projects listed here, this edgy video was conceived and produced solely for a social media audience. It recontextualized a news event (nuclear tensions between Donald Trump and Kim Jong-Il) with a comic-driven aesthetic to reinforce the brand’s identity as a forum for cutting-edge storytelling.Counter Narrative
We took a cheeky, humorous approach to marking Mother’s Day, with a cinephile’s survey of moms who definitely would not appear on the Hallmark Channel.
